Quit smoking with the right plan for you.

The right treatment plan can make this the last time you quit smoking. Get physician-prescribed medication, if appropriate, to curb cravings and nicotine gum to reduce withdrawal symptoms.

Important safety information

Quit with zero

Zero’s 12-week program is a simple and effective way to quit smoking.


Get started with an online doctor visit

First, you’ll complete an online doctor visit to answer questions about your medical and smoking history. You will also need to verify your identity by uploading a photo of yourself and your ID via phone or webcam.


Review your personalized treatment plan

If you choose to request prescription medication, a physician will review your medical and smoking history. If appropriate, they will recommend a 12-week treatment plan of either the Rx or the Rx together with the gum. Your doctor will follow up with any questions via secure messaging, phone or video call.


Start your quitting journey

If approved, you’ll get free 2-day shipping of your treatment to start your quitting journey. We’ll be here for you along the way with our care team, and your doctor. You’re on your way to a smoke-free life.

Learn more

Treatment plans

Our product offerings

We use a combination of prescription medication and nicotine replacement therapy (NRT) to help you quit. Start your online doctor visit to find the right treatment plan for you based on your medical and smoking history.

The medication


First month: $18 $45/month
+ one time $15 online doctor visit
Prescription bupropion is a smoking cessation aid that can help reduce nicotine cravings and withdrawal symptoms.
Learn more Get the medication Important safety information

Nicotine replacement therapy

Nicotine gum

First month: $30 $42/month
Nicotine gum is a nicotine replacement therapy (NRT) that can help reduce withdrawal symptoms like restlessness, irritability and anxiety.
Learn more Get the gum

Bupropion increase the risk of seizures, hypertension, and angle-closure glaucoma. Bupropion has an NDA boxed warning for increased suicidal thinking in people under 25. For complete safety information, see

Important safety information

What to Expect

You’re not in this alone

We’re here for you. Prepare for the journey ahead with what to expect on your quitting journey , success stories from our members and advice from our team of medical experts.

Milestone 01

First month

Month one is all about preparation and determination. Withdrawal can improve as early as day 4, although in general, symptoms do not completely resolve for several weeks. The right treatment helps manage these symptoms. Making it through the first 8 days smoke-free is the best indicator of long-term success. *
In only 4 Days I didn’t feel the urge to pick up a cigarette or take a pull of my e-cigarette…at all! It’s been two weeks now and I am still smoke-free, cigarette free, and e-cigarette free.
Justin H
Boston, MA
Milestone 02

Second month

For some, the withdrawal symptoms have passed, but studies* show that continuing treatment for 7-12 weeks results in the best long-term success. The second month is a great time to rebuild habits around the places and situations that were once go-tos for smoking and could turn into triggers. *
Instead of stopping medication, patients who are feeling confident in their ability to quit smoking should use the second month to rebuild social habits and find ways to combat old triggers.
Doctor Melynda Barnes
Associate Clinical Director, Ro
Milestone 03

Third month

After three months, some people may be smoke-free and ready to discontinue treatment. However, for those that feel they need further treatment, or may be at risk of returning to cigarettes, there is an option to potentially continue treatment through a renewal visit with your doctor.
Quitting smoking is challenging, but it is one of the most rewarding things you can do for yourself. And, after 3 months, your chances of long term success are very high.
Doctor Tzvi Doron
Clinical Director, Ro
Get Started

Our Trusted Team

Medical advisory board

We are backed by leading experts and physicians in the field of smoking-cessation.

Dr. Joycelyn Elders U.S. Surgeon General
(1993 - 1994)

Dr. Fernando Martinez Chief of Pulmonary Care at Cornell

Dr. Sharon Allen Tobacco Research Program Director University of Minnesota

Karen Tandy Head of DEA
(2003 - 2007)

Frequently Asked Questions

Still didn’t find your answer? Please reach out to our care team at care@ro.co

What is Zero?
Zero is a program to help you quit smoking. We use a combination of prescription medication and nicotine replacement therapy, which has been proven by medical research to increase your chances of quitting by up to 3x vs placebo.
Who is Zero for?
Zero is for people who are fed up with failed quitting attempts as well as first time quitters. Zero is here to help you quit quitting.
How does it work?
It starts with an online doctor visit to collect your medical history. A physician will then make a personalized recommendation based on your history and preferences. Zero will ship your treatment right to your door. Zero has everything you need to be a quitter.
How long is the program?
Bupropion (brand name Zyban) is approved for 12 weeks with an option to extend to 24 weeks. Nicotine gum can be used indefinitely and is always preferred to smoking if it helps with abstinence. Important safety information

Ready to start your online doctor visit?